“Gordon Pitts, the dean of Canadian business storytelling, expertly maps out how a province with ‘too much infrastructure and not enough people’ produced not one but two of Canada’s most successful start-ups of the early 2010s. “
“The behind-the-scenes skinny on one of the most compelling Atlantic Canadian business sagas in recent memory. Gordon Pitts provides entrepreneurs with a roadmap for what is possible when ambition and smarts meet opportunity, regardless of geography.”
“You can’t beat Gordon Pitts. No guff, straight-up, Pitts always gets to the guts of things and keeps the story moving. Unicorn in the Woods is an engrossing read for anyone interested in the future of Canadian innovation and the promise of a new age of prosperity for a part of the country looking to write a proud new chapter in its economic history.”
“A must read for the thousands of entrepreneurs building their companies, progressive policy makers, and business and community leaders. It’s also a real story about the challenges and excitement of building new ideas and new companies in emerging markets.”
“Gordon Pitts has written a remarkable, readable book on a nerdy subject.”
– JDI Roundtable

“From deals and development to the biographies of their creators, Unicorn in the Woods presents a series of events that educate readers not just about business development, but the kinds of relationships and vision that lead to extraordinary results.”
– Midwest Book Review