Side Effects

By (author): Lorin J. Elias

Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.

Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.

AUTHOR

Lorin J. Elias

Lorin J. Elias, Ph.D., is a professor of psychology at the University of Saskatchewan. He completed his Ph.D. in behavioural neuroscience at the University of Waterloo and has been studying left-brain right-brain differences for over twenty years. Lorin lives in Saskatoon.


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Understanding how right-brain and left-brain differences influence our habits, thoughts, and actions.

Human behaviour is lopsided. When cradling a newborn child, most of us cradle the infant to the left. When posing for a portrait, we tend to put our left cheek forward. When kissing a lover, we usually tilt our head to the right. Why is our behaviour so lopsided and what does this teach us about our brains? How have humans instinctively used this information to make our images more attractive and impactful? Can knowing how left-brain right-brain differences shape our opinions, tendencies, and attitudes help us make better choices in art, architecture, advertising, or even athletics?

Side Effects delves into how lateral biases in our brains influence everyday behaviour and how being aware of these biases can be to our advantage.

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Details

Dimensions:

248 Pages
9in * 6in * 1in
404gr

Published:

August 16, 2022

City of Publication:

Toronto

Country of Publication:

CA

Publisher:

Dundurn Press

ISBN:

9781459747555

Book Subjects:

PSYCHOLOGY / Neuropsychology

Featured In:

All Books

Language:

eng

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