Tom Rand’s climate change treatise is a rallying call to put aside our differences, reclaim capitalism, force profits to align with the planet, and transition to a low-carbon, clean-energy economy. Publishers Weekly hails it as “[a] strong, well-reasoned argument for the left and right to work together for the common good.”

“A necessarily provocative take-down of economic, political and climate change orthodoxies paired with a radically practical plan for finally getting serious about saving ourselves.” — Tim Gray, Executive Director, Environmental Defence

A warming climate and a general distrust of Wall Street has opened a new cultural divide among those who otherwise agree we must mitigate climate risk: anti-market critics such as Naomi Klein target capitalism itself as a root cause of climate change while climate-savvy business leaders believe we can largely continue with business as usual by tinkering around the edges of our economic system. 

Rand argues that both sides in this emerging cultural war are ill-equipped to provide solutions to the climate crisis, and each is remarkably naïve in their view of capitalism. On one hand, we cannot possibly transition off fossil fuels without the financial might and entrepreneurial talent market forces alone can unlock. On the other, without radical changes to the way markets operate, capitalism will take us right off the climate cliff.

Rejecting the old Left/Right ideologies, Rand develops a more pragmatic view capable of delivering practical solutions to this critical problem. A renewed capitalism harnessed to the task is the only way we might replace fossil fuels fast enough to mitigate severe climate risk. If we leave our dogma at the door, Rand argues, we might just build an economy that survives the century.

Sales and Market Bullets

• Tom Rand speaks regularly on climate disruption and clean energy solutions and has been a frequent guest on The Exchange and On the Money.
• ECW will work with his firm’s marketing department to expand his social media platform and coordinate book media with his speaking engagements.
• The book presents a human element to the climate crisis: Tom begins the book with a letter to his unborn child and the terror that comes with bringing a child into a world that is in crisis.
• Rand argues that pricing carbon is a basic first step and not nearly enough to get us to our emissions targets. Pricing carbon must be accompanied by quick-to-market clean energy solutions, supported by governments, investors, and the corporate sector.

Audience

• Readers of Tom Rand’s previous books Waking the Frog and Kick the Fossil Fuel Habit
• Environmental policy makers, economists, environmental activists, energy sector professionals
• Readers of Naomi Klein, David Suzuki, and Thomas Piketty.

Promotional Plans

• Review, excerpt, op-ed, and interview coverage in major Canadian dailies, positioning author as an expert in his field
• Excerpt, op-ed, and interview coverage in business and finance publications
• Author interviews on current events and business podcasts
• CBC outreach for national interviews and reviews
• Targeted online and social media advertising campaigns
• Author speaking engagements