The NASA way: lessons on leadership, teamwork, and corporate culture. How does NASA take on seemingly insurmountable challenges, recover from tragedy and continue to attract the best and brightest talent?

Space exploration is as much a story of leadership and teamwork as it is a story of exploration and discovery. Leadership Moments from NASA delves into the culture of the famed organization and examines the leadership styles and insights of NASA senior executives spanning five decades of human spaceflight to share the lessons they learned from critical moments. How did they prioritize? How did they resolve differences? How did they decide what to do when no one had done it before? How did they build highly competent teams? How did they build organizational resilience? How did they fight complacency and rebuild a culture of safety and innovation?

Through the use of NASA oral histories and interviews, this book shows how NASA recovered from tragedy and adversity, and how it developed a culture of competency that continues to attract the best and brightest.

Sales and Market Bullets

• Dave Williams has flown to space twice, logged more than 17 hours of spacewalks, and trained with Chris Hadfield.
• An expert in her field, Elizabeth Howell is one of the few Canadian journalists to report regularly on space exploration. She has 11K followers on Twitter.
• Leadership Moments from NASA provides important perspectives on leadership, organizational influence and highly effective teams that are critical for any organization to succeed.

Audience

• Business leaders, from management to executive level
• Readers of professional self-improvement books and outlets like Inc., Ask A Manager, etc.
• People interested in NASA, astronauts, and space

Promotional Plans

• Online promotion, including LinkedIn
• Early reader review campaign
• Business blogs outreach
• Business media outreach
• Library marketing campaign