We’re not kidding! For it’s 42nd season, the Centaur Theatre, Quebec’s premiere English-language theatre company, will present the World Premiere of Schwartz’s: The Musical. Written by Bowser & Blue and directed by Roy Surette, the colourful story of Schwartz’s comes to life March 29, 2011 on stage with a full cast of larger-than-life characters who call Schwartz’s home.

In anticipation of this unique event, Véhicule Press is publishing a completely updated and expanded book in a new format. This revised edition with a new cover designed by Michel Rabagliati, will include additional photos and a chapter on the legendary Jean Béliveau.

Bill Brownstein’s bestseller tells the story of the iconic Schwartz’s Hebrew Delicatessen and the origins of its unequalled smoked meat. In a style reminiscent of Damon Runyon’s descriptions of New York’s flamboyant street characters in the 1920s and 1930s, Brownstein vividly portrays the succession of Schwartz’s eccentric owners and staff, and the larger-than-life characters
of St. Lawrence Boulevard-The Main.