About the Author

Ron Buist


Author

Ron Buist worked in radio and television in Oakville, Ottawa, and Toronto before becoming advertising manager for Black's Camera Stores. There, he was in charge of marketing Black's Bigger Prints, a change in process that that revolutionized photo finishing in Canada. His 13-year experience with Black's helped him land a job with Tim Hortons in 1977, where he worked as the marketing director for 24 years. During that time, he launched some of the best-known and most successful marketing campaigns in Canadian advertising history.

An entrepreneur, author, marketer, and thinker, he is now a highly demanded motivational speaker. He and his wife Mary Ann live in Oakville, Ontario, and have two adult children, Kevin and Suzanne.