Marketing
Forever Barbie
By M.G. Lord
Was Barbie the first feminist doll? She always worked in interesting positions, never married, never had a child, and never did house work. Yet today, many women who played with Barbie when they were children consider her to be an inappropriate role model, although these same ... Read more
The Proximity Paradox
By Kiirsten May & Alex Varricchio
The Proximity Paradox will show you how to step back from your business to focus your creativity and meet your clients’ needs
“Innovative … It’s a much-needed perspective on how to escape inside-the-box thinking. ” — Publishers Weekly
Traditional business structures ... Read more
Winning with the Caller from Hell
By Shaun Belding
?Callers from Hell ? they scream, sob, and sometimes they’re so incoherent you can’t understand them! Shaun Belding’s new book tells you how to help defuse conflict, identifies effective strategies such as lift (Listen to your customer; Involve yourself; Focus on the issue; ... Read more