Bullshift is a kick-in-the-head reality check for advisers and their clients about blindly following investing clich?s. Read it and learn to question your basic understanding of investing.
– Rob Carrick, Personal Finance Columnist, The Globe and Mail

Excessive optimism is the metabias that enables all others, as it tells us that ?all is well? and blinds us to our own fallibility. Bullshift recognizes the damaging potential of overconfidence for our financial lives and gives practical tips on how to overcome it.
– Daniel Crosby, New York Times bestselling author of The Laws of Wealth

If you want to be money smart, read Bullshift. John’s decades of experience, wisdom, and guidance will leave you richer.
– Kelley Keehn, bestselling author of Talk Money to Me

There?s a large body of evidence that behavioural biases are a significant reason why so many investors fail to achieve their investment goals. Overconfidence is particularly deeply ingrained. We think ? and are encouraged by the media and financial commentators to think ? that we can do things that are beyond our sphere of competence. We?re all prone to overconfidence and optimism and we need to help each other in guarding against it.
– Robin Powell, editor of The Evidence-Based Investor

Long a maverick in the Canadian financial advisor community, John J. De Goey’s third book is an erudite exposition of how unwarranted optimism can be detrimental to the financial health of portfolios.
– Jonathan Chevreau, founder of FindependenceHub.com

From broad behavioural errors to the specifics of Canadian markets, Bullshift offers new ways for financial advisors to evaluate their thinking and achieve better outcomes. It?s packed with useful insight on how to make more informed, rational decisions.
– Dr. Cheryl Hurst, founder of PeopleGaps.com

De Goey provides investors with an entertaining overview of how our brains get in the way of maximizing our financial potential. Perhaps more importantly, he links these biases to what is happening in the world today around us and provides prescriptions on how to optimize our behaviour.
– Preet Banerjee, founder of YourMoneyDegree.com

There?s a new kind of advisor coming to the forefront of wealth management. These days, advisers who are more focused on behaviour and decisions are winning business. Understanding what drives client attitudes is a winning proposition for keeping them focused on what?s important to their clients.
– Charlie Spiring, ICD.D, Founder & Chairman, Wellington-Altus Financial Inc.

A truly wonderful read and an important book that will help so many people solve the puzzle that is understanding themselves, their money, and their behaviours.
– Dennis Moseley-Williams, Founder of DMW strategic consulting