The New Old

By David Cravit

The New Old
  • Currently 0 out of 5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Thank you for rating this book!

You have already rated this book, you can only rate it once!

Your rating has been changed, thanks for rating!

Log in to rate this book.


Focusing on the Baby Boomer generation, this argument explores how thisgroup is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the ?BoomersÔ are ... Read more


Overview

Focusing on the Baby Boomer generation, this argument explores how thisgroup is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the ?BoomersÔ are influencing everything from education and employment to housing, health, beauty, and sex. With solid statistical support, this groundbreaking study takes a closer look at new kinds of social relationships as well as new Products that can reduce or even eliminate the effects of aging. The topics covered offer a sneak preview of an imminently new society?one in which receiving a gold watch at the age of 65 will simply mean the first half of life is over.

David Cravit

David Cravit has over 30 years’ experience in advertising, marketing, and consulting in both Canada and the USA. He has participated at the most senior levels in the creation and placement of over $5 billion worth of media advertising. He is Senior Vice President, Marketing, for Fifty-Plus.Net Inc., which operates the largest Internet portal for Boomers and seniors.

Reader Reviews

Tell us what you think!

Sign Up or Sign In to add your review or comment.