you are entirely happy with your poem / you are not happy then there is no charge and your deposit is returned / you are totally satisfied with the outcome / you are a man / you are a little confused / you are entirely happy with your poem / you are not happy then there is no charge and your deposit is returned / you are totally satisfied with the outcome …

“Apostrophe” is:
a) a figure of speech in which a person, an abstract quality or a nonexistent entity is addressed as though present
b) a poem written in 1993 in which every sentence is an apostrophe
c) a program — apostropheengine. ca — based on the 1993 poem that hijacks search engines in order to extend the poem infinitely
d) a book of poetry written using the website

The answer: e) all of the above.

Bill Kennedy and Darren Wershler-Henry’s Apostrophe contains all of these things, except the search engine (but you can visit that any time you like). Each line from the original poem has become the title of a new poem generated by the program’s metonymic romp through the World Wide Web. Phrases rub against each other promiscuously; poems and readers alike come to their own conclusions. The results are by turns poignant, banal, offensive and hilarious, but always surprising and always unaffected. In other words, everything a book of contemporary poetry should be, and then some.

Poet and scholar Charles Bernstein has suggested that Apostrophe may be related to Freud’s notion of the uncanny, a somnambulistic drift that appears aimless yet somehow always returns to “you. ” Apostrophe is an entirely new kind of poetry: neither stable nor unstable, sections come and go, but the overall shape of the poem remains vaguely familiar, like a trick of memory.

Bill Kennedy is the Artistic Director of the Scream Literary Festival in Toronto and runs Stop14 Media, a new media consultancy. This is his second book with Darren Wershler and other literary robots.

Darren Wershler-Henry is Assistant Professor in the Department of Communication Studies at Wilfrid Laurier University. His most recent books are apostrophe (with Bill Kennedy) and The Iron Whim: A Fragmented History of Typewriting.